Jul
18
FCB Wins BMW in Canada as US Review Looms
Posted in: Uncategorized
Interpublic Group’s FCB has been named agency of record for BMW in Canada, months before the luxury automaker is expected to launch a U.S. review. The move marks the end of a long relationship with Cunardi, which had handled the brand north of the border since 1995.
FCB Canada — which has offices in Toronto and Montreal — was one of four agencies in a review for the account, including Cunardi.
People familiar with the matter expect the U.S. creative account to go into creative review in 2018. The incumbent is MDC Partners-owned KBS. A BMW U.S. spokesman declined to comment on the possibility of a U.S. review. KBS declined comment.
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