Jul
13
Google's Answer to Header Bidding Runs Into Headwinds
Posted in: Uncategorized
Google only recently opened up its header bidding alternative to publishers selling ads through DoubleClick, but already its future is looking uncertain.
The ad-tech companies that many publishers use to plug into Google’s DoubleClick and other systems systems say a number of factors have turned out to be likely deal-breakers.
Among them is a 5% cut that Google charges publishers for every transaction through its header bidding alternative, now simply dubbed Exchange Bidding, according to several executives with direct knowledge of the program.
Post a Comment