Jul
07
AIB 'The last day of Máire's Mortgage" (2017) :30 (Ireland)
Posted in: Uncategorized
This is the 30 second cut down from the absolutely wonderful spot featuring real homeowner Márie on the last day of having a mortgage before she finally owns her house. It’s not an exact cut down though as this version focuses more on finding the right home and less on the family backstory. It still works really well, but the sixty second version is beautifully told because it gives the story telling room to breathe. It’s rare that I don’t think a spot could be edited down, but in the sixty there’s not a wasted frame.
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