Hasta La Creative!

Did you happen to notice that the biggest thing in advertising right now is a statue? We’re right smack in the middle of the digital revolution, leveraging artificial intelligence, virtual reality, machine learning, optimizers, and a bronze sculpture that stands 50 inches tall and weighs 250 pounds is probably the most honored piece of advertising in recent history. I’m talking about the Fearless Girl, of course. At Cannes, she won 18 Gold Lions including four Grand Prix trophies, and the coveted Titanium Grand Prix, which is appropriate as she is apparently now semi-permanent in her spot on Bowling Green, like titanium, a metal that resists corrosion and has the highest strength to density ratio of any metal.

I’m not knocking the Fearless Girl, not at all. It’s a brilliant execution. I’m just making the observation that no matter how complicated our industry gets, with all of the state-of-the-art technical tools and assets that we leverage and exploit to get our clients’ messages heard and not blocked or avoided, in the end a primitive technique that Romans and Greeks used, for example, to promote their nation states, leaders and their gods is the most advanced piece of marketing in the world at this moment.

Why?

Continue reading at AdAge.com