Jul
07
How to Do Bad Advertising Well
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Coke does it like a boss. Apple did it brilliantly for a decade. Dyson is up there, too. They all do bad advertising, and they make it work.
By ‘bad advertising’, I mean the kind of work that no self-respecting creative director would take to a client, and would never trouble the scorers at Cannes.
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