Jul
06
Ikea "Perfect" (2017) :30 (USA)
Posted in: Uncategorized
A mom narrates this cute spot about Ikea and a daughter, the perfect student, who believes she should have a perfect room no matter how far away she is. But uh-oh, she’s not putting away her stuffed animal to be clean and tidy. She’s cleaning up because, gasp! a BOY is coming over to study. And it better be study and not “study,” because that’s going to be an issue, and “get the flag out of the way,” is a great moment. Making the mom the voice over really saves this execution from being yet another overly familiar, overly concerned parent spot. Nice job.
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