Hasta La Creative!

Film
Vodacom

Egg Films’ Dan Mace directed ‘This Is Your Time,’ Ogilvy South Africa’s inspiring new ad for Vodacom NXT LVL. The mobile network’s spot subverts the way we immediately box people, suggesting that instead of seeing a poor girl living in a shack, we should see someone with dreams and hustle and a 20-year plan, a whole universe of knowledge in the palm of her hand. “This board stood out for me as it was super rich in performance, which is an area I really want to take my reel into,” says Dan. Egg’s latest signing only had one shoot day to coax the magnetic lead performance out of Siphosethyu ‘Sam’ Dyani, picked from her first-ever casting. “We did loads of prep to get her into the right space, but when she was on set it just came naturally,” says Dan. “She was great to work with and took direction really well, which meant we had time to really focus on camera and making sure that was on point.” Stephen du Plessis edited the spot, keeping the performance central while allowing Dan’s distinctive technical wizardry to add another layer to the spot’s message about the power of technology. “I am proud of the end product and stoked to be a part of a message so relevant in our country,” says Dan. “Those are the ads I dig.”

Advertising Agency:Ogilvy & Mather, South Africa
Creative Director:Candice Hellens
Art Director:Mantwa Toka
Copywriter:Palesa Motiki
Producer:Helen D’hotman
Director:Dan Mace
DoP:Fabian Vettiger
Editor:Stephen du Plessis, 2+3 Post
Post:Bladeworks
Music:Louis Enslin, Produce