How Interactive Video Impacts the Customer Journey
Posted in: Uncategorized
July 1 marks the 76th anniversary of the first TV commercial. When commercials originally debuted, they lacked any sense of how to take advantage of the new medium of television. Arguably, it took 40 years before the advertising industry reached its creative apogee. The evolution of TV commercials foretells the evolution of digital — from the first banner ad, up through rich media and video.
The inaugural TV commercial lasted 10 seconds, occupied one quarter of the available screen space and consisted of a static image with a one-sentence voiceover. While certain technologies, such as color and higher-definition resolution, were unavailable in 1941, what prevented a richer ad from being first? The most significant change was the evolution of creative thought for this medium — it had only just been born, and like anything effectively organic, would take time to blossom.
The best advertising blends art, entertainment and commerce to drive individuals toward action. The best ads can make us laugh, or cry, give us hope, change our minds in the span of thirty seconds, or via a passing view within a magazine.
Post a Comment