Hasta La Creative!

Media
Robi

Robi Axiata, one of the leading telecom operators in Bangladesh wanted to do a social experiment to find and highlight stories of enlightened people in the holy month of Ramadan. The idea was to have two planted actors attack transgender guests at a busy restaurant during the peak hour of iftar meal and see how the other guests react to the situation. The video sparked a national conversation on the rights of transgender people in this largely conservative muslim-majority country.

Advertising Agency:X, Dhaka, Bangladesh
Creative Director:Raquib Chowdhury
Copywriter:Apurba Jahangir
Additional Credits:Maverick Studios