Facebook to Stream Live Champions League Soccer Deal With Fox
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Facebook will stream more than a dozen matches from European soccer’s top tournament, the highest-profile event to join the small but growing lineup of live sports programming.
Starting in September, the social network will show live Champions League matches in the U.S. through a partnership with Fox Sports. The deal with the sports division of 21st Century Fox Inc. includes double-headers during the group stage, four Round of 16 games and four quarterfinal matches.
Neither company would disclose the financial terms of their agreement. The games are part of the Facebook’s strategy to entice advertisers to spend more money at a higher rate. It hasn’t sold advertising against the Champions League matches, but it could start by the time they begin.
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