Pepsi: Let’s Get Together
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Smartphones tend to hijack our presence amongst family and friends. So the only way to watch PepsiCo’s newest Ramadan campaign, is in a gathering with two other individuals. Creating the first mobile multi-screen ad, turning the usual individualistic use of mobile phones into a collectivistic/social experience.
The content features the story of 4 friends who one-by-one left their phones to enjoy the real world instead of the digital one. This was narrated through a song by Egypt’s most popular actor, Sameer Ghanem – An icon of family entertainment, loved by all generations. The ad ends with an inspiring reality-check making viewers realize that they are now actually all together, and to leave their phones as is, and continue enjoying time with other another.
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