Hasta La Creative!

In the U.S., Budweiser has been plugging its Made-in-America message with U.S.A.-themed ads and labels. In China, obviously, it has a different tactic. Budweiser’s new summer campaign there involves electronic dance music and a sci-fi film set in a dystopian future where a bottle of Bud can set you free.

The four-and-a-half-minute ad, by CAA Marketing, features pop superstar Eason Chan as a bartender who helps actress Fish Liew escape from a gray, monotonous world, finding refuge in a dance club where she can let loose and be herself.

AB InBev’s Budweiser markets itself as a premium beer brand in China, where its market share has grown from 1.4% to 3.6% in the five years leading up to 2016, according to Euromonitor International. (Budweiser is the No. 5 player; the category leader is inexpensive local beer Snow, with over 23% of the market last year.)

Continue reading at AdAge.com