The Ethics of Using AI in Advertising
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As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform vast amounts of complex, ambiguous information into insight is driving personal analysis into market behavior. There are nearly 2 billion Facebook users globally. About 200 billion tweets are shared on Twitter every year. Google processes 40,000+ searches every second. We can now assess the entirety of an individual’s social activity: every word, every picture, every emoji.
Add to that location-based data from mobile phones, transactional data from credit cards and adjacent data sets like news and weather. When machine learning and advanced algorithms are applied to these oceans of digital information, we can intimately understand the motivations of almost every consumer.
These are undeniably powerful tools, and no one can blame the advertising industry for rapidly adopting them.
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