Jun
22
Why CMOs Shouldn't Hate Agencies That Are Lion-Obsessed
Posted in: Uncategorized
In John Immesoete’s recent Ad Age op-ed, “Here’s Why CMOs Hate Agencies That Are Lion-Obsessed,” he describes a chief marketing officer who came to his agency and told him what he thinks about agencies that win awards. It’s not pretty:
“I’m a CMO of a company that is losing sales, bleeding to death slowly. I need solutions for growth. You know why? Because we have an accountability to our investors, shareholders and board to grow. I need people who can help me achieve this, not win Cannes Lions. And this is why we hate you.”
Some may read this as a rally cry to get back to more response-oriented advertising. I read this as a classic example of a misguided client.
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