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Rodale, the publishing company responsible for Men’s Health, Women’s Health and other wellness brands, has opened itself up for a possible sale.

The company is exploring “strategic alternatives” to its current business plan that could include selling Rodale as a whole or in part, it said on Wednesday. The company employs roughly 700 employees in New York City, its Emmaus, Penn., headquarters and other satellite locations.

“We are excited to explore opportunities for potential buyers of our business who can build on the strong foundation of our commitment to inspiring health, healing, happiness and love by enhancing core capabilities and resources for our brands,” CEO Maria Rodale said in a statement.

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