Jun
21
An Odd Soccer Field and Public Pay Phones Win Design Prizes
Posted in: Uncategorized
Two emerging marketsThailand and Colombiawon their first Grand Prix awards at the main Cannes Lions festival, the first for an unusually-shaped soccer field and the second for repurposing old-fashioned public telephones to bring financial services to the poorest Colombians.
WHAT IT IS: Property development company AP Thailand won the Design Grand Prix by finding a creative use for vacant space to benefit the local community with the insight that a soccer field doesn’t have to be the traditional rectangle shape. Instead, an oddly-shaped soccer pitch was dropped into the middle of a city between tall buildings, giving kids a place to play and stay out of trouble.
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