Adidas Bests Nike for Entertainment Lions Music Grand Prix
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WHAT IT IS: The Adidas Originals “Original Is Never Finished” campaign, which featured a re-mixed, modernized version of the Frank Sinatra classic “My Way,” earned the Entertainment for Music Grand Prix. Created out of Johannes Leonardo and directed by RSA’s Terence Neale, the anthem spot illustrated the idea of originality as a work in progress. It juxtaposed creative and cultural legends with up-and-comers: it paired skateboard legend Gonz with French pro-skater Lucas Puig, NBA legend Kareem Abdul-Jabbar with young Lakers pro Brandon Ingram. The effort also features artist Petra Collins’ spin on Boticelli’s “Birth of Venus” and Snoop Dogg’s reinvention of his classic “Doggystyle” album cover. The wild “My Way” remix helps to dramatize and unify the dazzling array of imagery. The campaign also included three music videos that debuted online alongside the spot’s appearance during the Grammys, as well as social media takeovers.
Music company Human created the remix, with sound design via Q Department and sound mix from Sonic Union.
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