Hasta La Creative!

Cannes is a lot of things — exciting, inspiring, tiring — but when a glass of ros can set you back $25 on the Croisette, it’s definitely not cheap. Publicis Groupe even said on Tuesday that every one of its agencies would skip Cannes, plus all other awards programs, in 2017 to free up money to develop an internal “professional assistant” called Marcel.

For the thousands (or tens of thousands) of dollars spent on yachts, dinners and apartments for the week, Ad Age figured out what other agencies and marketers could get instead in actual advertising (at least going by publicly quoted rates). Let’s start with a boat.

$284K:

Continue reading at AdAge.com