Jun
21
Can Ken (With a Man Bun) Help Mattel Bounce Back?
Posted in: Uncategorized
Ken Carson, better known simply as Ken, has spent over 50 years as Barbie’s arm candy. The doll has been a prince and a musician, a doctor and a king.
Now Mattel, the California-based toy company responsible for Barbie and American Girl, among other brands, is finally giving the doll a makeover. Well, quite a few makeovers.
Its new Ken lineup features 15 dolls with three body types (“slim,” “broad” and “original”) and a variety of hairstyles and skin tones. Observers on Twitter, likely well outside the target demo for Ken consumers, were quick to weigh in:
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