Hasta La Creative!

WHAT IT IS: Burger King’s “Google Home of the Whopper” campaign, created out of David Miami, took the Grand Prix in the Direct Category. It featured a 15-second TV spot in which a BK server calls on Google Home devices to elaborate on the Whopper, via its Wikipedia entry. Soon after the ad aired, Google disabled it, but BK and David went on to release tweaked versions of the ad that would trigger the device once again.

The idea’s rogue approach of “hacking” new technology was reminiscent of a previous and much-celebrated Burger King campaign, the Titanium-awarded “Whopper Sacrifice” out of Crispin Porter & Bogusky.

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