Introducing Dumenco's Cannes Play-at-Home Edition
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Everybody in marketing and media is doing Cannes this year — just like everybody did SXSW in March and everybody did CES in January, and so on.
Upward of 30,000 guests are expected to crowd the Cte d’Azur for what’s properly known as the Cannes Lions International Festival of Creativity, which means that, uh [taps spastically at calculator keypad, Colbert-style], yes, 100% of the marketing and media world — plus or minus 99% — will be attending.
Except me. I’m sitting out Cannes this year, but I’m determined to not miss out. That’s why I’ve developed the revolutionary new Cannes Play-at-Home Edition, which is designed to allow me to indulge in the Cannes experience from the comfort and sanity (and cheapness) of my own apartment. Even better, the Cannes Play-at-Home Edition has a social media activation that will make it seem like I’m at Cannes without ever explicitly stating that I’m in the South of France (i.e., I won’t technically be lying).
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