Hasta La Creative!

The first Cannes Grand Prix goes to ‘Meet Graham’ from the Transport Accident Commission, Victoria by Clemenger BBDO Melbourne.

Graham, the grotesquely fascinating rendering of how a human body would need to be built to survive a car crash, took home the Health & Wellness Grand Prix at Lions Health, the opener at the Cannes Lions International Festival of Creativity. The category awarded 65 Lions in total.

Among the U.S. gold winners in the category were Martin Agency’s “The World’s Biggest Asshole,” for Donate Life, and McCann, New York’s “TV Doctors of America” for Cigna.

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