Jun
16
Seeking to Simplify, WPP Folds Neo@Ogilvy Into Mindshare
Posted in: Uncategorized
Neo@Ogilvy, the media agency and performance marketing network inside WPP-owned Ogilvy, is being folded into Group M’s Mindshare.
Neo will continue on as its own entity within a new “Mindshare Performance Group,” which will also envelop Fast, the integrated performance unit of Mindshare. Neo’s 1,000 performance specialists and advisors will be moving to Mindshare. No job cuts are expected in the short-term.
The news follows the announcement two weeks ago that GroupM’s MEC and Maxus would be combining under a new name. It’s likely part of a wider effort for WPP to eliminate inefficiencies and improve margins, Liberum media analyst Ian Whittaker said.
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