Amazon's Whole Foods Buy Is Just the Beginning
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Amazon is acquiring Whole Foods Market, snapping up the 465-unit chain for $13.7 billion and dramatically changing the retail landscape yet again. Experts expect the deal to kick off a wave of consolidations and leave grocers, and Walmart, under more pressure to compete.
“For Amazon, Whole Foods fulfills, at a stroke, its ambition to be a serious player in the grocery market,” wrote Neil Saunders, managing director of GlobalData Retail, in a research note.
While Amazon has been increasing its marketing spending in its quest for retail dominationlast year, the Seattle-based e-commerce giant spent $2.6 billion on U.S. advertising, or 30% more than 2015, according to Ad Age’s Datacenterthe Whole Foods deal will give Amazon a new marketing edge with brick-and-mortar locations.
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