Hasta La Creative!

Each year before the Cannes Lions International Festival of Creativity, Ad Age asks creatives execs around the world for their thoughts on what will nab big honors. For 2017, we checked in with the festival’s former jury presidents for insight into what they believe works best for each category and for their advice to this year’s judges. We’ll be counting down each day until the festival with their thoughts.

Today, we hear from Amina Horozic, creative lead-industrial design at electric vehicle company NIO and last year’s Product Design Lions jury president.

Since Cannes 2016, what’s the best work you’ve seen, or what should win Grand Prix in product design?

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