Jun
15
The Best Father's Day Ads (So Far)
Posted in: Uncategorized
With Americans expected to shell out $15.5 billion on gifts, cards, dinners, ballgames and more to mark Father’s Day on Sunday, marketers are themselves likely to spend about $2 billion on advertising to take advantage.
Marketers’ expected outlay is up 2% from last year, according to Robert Passikoff, president and founder of Brand Keys, which researches customer loyalty and engagement.
That’s still half a billion dollars less than marketers spent to cash in on Mother’s Day by Passikoff’s estimate.
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