The Dubs Are No Duds: NBA Finals Are Most-Watched in 19 Years
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As much as the Golden State Warrior’s particular brand of metronomic perfection arguably took much of the fun out of the NBA postseason, hoops fans didn’t seem put off by the Dubs’ relentless march to victory. In a development that all but flew in the face of conventional wisdom, the Warriors’ five-game trouncing of Cleveland in the 2017 NBA Finals managed to deliver the largest nightly audience in nearly 20 years.
According to Nielsen live-plus-same-day data, the short series averaged 20.4 million viewers on ABC, making it the most-watched NBA Finals since 1998, When Michael Jordan and the Chicago Bulls scared up an average audience of 29 million viewers during their six-game set against the Utah Jazz. In claiming its second NBA title in three seasons, Golden State somehow managed to out-deliver last year’s thrilling seven-game Finals, which averaged 20.3 million viewers.
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