Jun
13
Skyn condoms – "Places of Intimacy" – (2017) :45 (France)
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In this rather steamy ad from Sid Lee, Paris, we learn to ‘’Stop looking for love. Decide where you want it to be.’’ And with that, there are steamy scenes in phone booths, on grass, in shops, in the back seats of cars and everywhere you can think of. The target are the young ‘’Serial Monogamists’’- millennials who seek intimacy as a means of forming a deeper human connection. The campaign focuses in on different moments of intimacy, based on an insight that intimate memories are intrinsically tied to the places in which they were formed.
“Places of Intimacy” also looks to aesthically advocate the sensual universe that the brand promises. ‘’We weren’t looking to show exaggerated nudity, but rather to play with material, skin, and sensation to enhance the product benefits’’ explains Sylvain Thirache ECD, Sid Lee Paris.
The ad will air in US, France, Italy, Brazil, Poland, Australia, United Kingdom.
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