R/GA Pushes Deeper Into Consulting with New Tech Hire
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All eyes are on consultancies like Accenture and Deloitte in the ad world, but R/GA continues to face the creeping threat by bolstering its own consulting services. The agency just appointed Steven Moy as U.S. chief technology officer.
In his new role, Moy, who most recently served as CEO of Isobar U.K., will lead R/GA’s technology consulting practice in the U.S., which works closely with the shop’s business transformation practice. “We don’t see clear lines of delineation,” he said, adding that business transformation is a multi-disciplinary approach.
R/GA consults with Fortune 500 companies such as Walmart and Campbell Soup Co. on innovations strategy. “The consulting business is not going to disrupt R/GA,” Chairman-CEO Bob Greenberg told Ad Age in a previous interview. But “R/GA will disrupt the consulting business,” he said at the time.
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