Jun
09
Pokemon Go Marks First Birthday with Data-Powered Outdoor Ads in Tokyo, London and New York
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Niantic is celebrating the one year anniversary of its augmented reality mobile game, Pokemon Go, a year in which the game inarguably brought AR technology into the hands of consumers.
Marking the waypoint, Wieden+Kennedy has embraced outdoor advertising to promote the game where it is played, in the great outdoors.
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