Jun
08
Samsung's Globe-Trotting Videos Top Online Campaigns, Building Marketer's Dominance
Posted in: Uncategorized
Samsung went around the world in less than five minutes, as two globe-trotting ads debuted atop this week’s viral video chart.
The company grabbed the top spot with the story of a young girl, aspiring to be an engineer in India — promoting the education of women through Samsung’s technical schools around the world. A new Galaxy S8 ad takes viewers across Peru in the second-place spot.
With the QLED TV global launch, ranking No. 10 this week, Samsung boasts eight different top-10 video campaigns in the past eight weeks. The rankings reflect both “organic” views — those initiated by consumers — and paid views, which surface as pre-roll.
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