Hasta La Creative!

The banner ad may be a crime against advertising, but creative agency Air Brussels appears to have found an extremely effective way of using the internet’s oldest ad format.

Amnesty International tasked the agency with getting people to sign petitions against humanitarian crimes committed across the globe. A difficult task in any medium, they said, but they found tremendous success by putting a creative spin on YouTube banners.

The banner ads were shown at the bottom of a video and looked like subtitles — not ads. Each banner then had a call to action to visit the Amnesty’s page concerning the specific issue.

Continue reading at AdAge.com