Jun
08
Getty Images: The Real World
Posted in: Uncategorized
Film
Getty Images
The advertising has been responsible for creating stereotypes; stereotypes that are guilty for all the beauty canons and success and happiness standards. Just in Latin America, 73% of the pictures in the image banks do not represent real people.
Through this project, our goal is to help change that perception of the world, using our website and promoting a more Real World advertising.
Advertising Agency:Prolam Y&R, Santiago, Chile
Chief Creative Officer:Francisco Cavada, Alvaro Becker
Chief Creative Digital Officer:Andres Diaz
Head Of Art:Emerson Navarrete
Creative Director:Sebastián Vildósola
Art Directors:Marco Calderón, Marco Ortega
Copywriter:Lucas Frigerio
Producer:Luis Gajardo
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