Hasta La Creative!

This ad, which has some nice edits that work really well with the music, is essentially a long hurrah for Canada. It checks all the lifestyle & diversity boxes and then some. We meet wheelchair dancers, surfers, weight lifters, Sikh’s, Muslims, kids, tai-chi practitioners and many more. In between this, we see shots of Canada in winter, in rain, in forests, in sunshine. The free hugs kids and everyone else seen in this ad can also be seen on the website Chevrolet.ca “Canadian Dream”, where we’re treated to short clips from the Newcomer Kitchen in Toronto, which helps Syrian refugees, and the dance program for wheelchair-bound people in Montreal. A car company on a road trip, how novel.