Dos Equis Drops Agency That Created Most Interesting Man
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The Most Interesting Man in the World is about to start working with a new ad agency, assuming he survives an account change on Dos Equis. Heineken USA has moved the brand from Havas Worldwide to Droga5, the marketer has confirmed to Ad Age.
Havas Worldwide created the iconic ad character in 2006 and had been handling the account since then, surviving multiple marketing executive changes at the brand. But brand-owner Heineken USA has decided to make a change less than a year after relaunching the iconic campaign with a new actor in the leading role.
“Dos Equis and Heineken USA have great appreciation for Havas’ long-standing partnership and creative collaboration, which produced the iconic advertising campaign, ‘The Most Interesting Man in the World,'” Heineken USA said in a statement. “Their work will continue through 2017. Droga5 will be the new creative agency of record for Dos Equis, and their first campaign for the brand will launch in 2018. Droga5 is well-known for breakthrough advertising and we are excited to collaborate with them on the evolution of the campaign, as well as new ways to engage our consumers.”
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