Jun
06
Third Time's a Charm? Despite Blowouts, NBA Finals Put Up Huge Ratings
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If a sort of looming inevitability seems to have cast a Kevin Durant-shaped shadow over the 2017 NBA Finals, the relative lack of drama thus far hasn’t had a dampening effect on the TV ratings.
According to Nielsen live-plus-same-day data, the first two games of this year’s Cleveland Cavaliers-Golden State Warriors title tilt delivered an average audience of 19.2 million viewers and a 10.6 household rating, up 4% from the year-ago 18.4 million viewers and up a tick versus last season’s 10.5 rating.
Another 410,000 average-minute viewers have tuned in to the Finals via ESPN’s streaming app, according to ESPN.
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