How Counterfeiting Shapes Brand Creation in China
Posted in: Uncategorized
Early on in its digital life, Chinese ecommerce liked to copy. It took digital business models from other, more mature companies, such as PayPal and eBay. More recently, however, Chinese ecommerce has been developing in radically new ways — ways that are unique and invisible to brands without experience in the country. Examples include mobile malls, widespread micropayments and bridges between physical and digital commerce.
You might think that makes China a glimpse of the future for the rest of us, and to a degree it does, but not in the way you’d expect. That’s because successful technology platforms tend to reflect the culture for which they were designed. American ecommerce companies, for example, struggle in Latin America, with its largely cash-based environment.
Counterfeiting’s impact
Post a Comment