So You're Going to Transform Your Business? Who's Going to Staff It?
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One of the hottest areas in marketing is business transformation, but the companies in the space aren’t often equipped to find the talent for marketers to help execute the solutions. Flock Associates and executive search firm Grace Blue are out to fill that gap with a strategic partnership.
Flock works with marketers to get their structures and processes in place, while Grace Blue helps brands and agencies bring in chief marketing officers, creative talent and other high-level hires. One of Grace Blue’s recent talent placements includes Ari Weiss, who joined DDB as North American chief creative officer in February.
Last year, McDonald’s brought in Flock to change the way it works with agencies and “set up to win for this very complex world we’re living in,” former McDonald’s USA Chief Marketing Officer Deborah Wahl previously told Ad Age. Flock worked with the fast-feeder to build a new agency ecosystem, or “the agency of the future,” which resulted in Omnicom creating a dedicated shop named We Are Unlimited. The agency, led by DDB, brought in talent from other Omnicom shops, as well as The Marketing Store (TMS), Facebook, Google, Twitter, Adobe and The New York Times’ T Brand Studio.
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