Why On-Site Agencies Are Catching on With Clients
Posted in: Uncategorized
Up until a year ago, the News U.K. was working with five agencies across three newspaper brands The Times, The Sunday Times and The Sun. The arrangement was taking up time and resources that the fast-paced publisher couldn’t spare.
The Rupert Murdoch-owned papers hit upon a solution last May: centralize the marketing teams. With Pulse Creative, the publisher established a cross-discipline agency made up of a team of 70 people from WPP shops including CHI & Partners, Wunderman and Mindshare, but located on-site. The agency, led by CHI, also works with News U.K.’s betting, gaming and commercial businesses.
“Pulse Creative allows our marketing teams to spend less time connecting diverse agencies with competing interests, and more time bringing great campaigns to life for our customers,” Chris Duncan, managing director of Times Newspapers, said in a statement.
Post a Comment