Jun
02
Burger King ‘Abdicates’ Title in Wake of Row with Belgium’s Royal Family
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Burger King has opted to ditch its regal title in the wake of global controversy surrounding a cheeky advertising campaign which invited the public to choose between King Phillipe of Belgium and a Whopper burger when asked ‘Who is the king?’
The public poll saw voters select the Belgian head of state by a slender majority of 51% to 49% forcing the fast food chain to ‘abdicate’ its hold on the regal title by rebranding itself simply as ‘Burger’.
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