Hasta La Creative!

When it comes to vodka, age is no longer a virtue.

The two fastest-growing brands, New Amsterdam and Tito’s, are relative newcomers, while stalwarts like Smirnoff and Absolut have been losing ground. Starting today one of upstarts is making a major marketing investment as it looks to keep its momentum going.

New Amsterdam is putting an estimated $10 million behind a new campaign by David & Goliath called “Pour Your Soul Out.” It seeks to boost the emotional appeal of a brand that has accelerated thanks to a smart distribution and pricing strategy by owner E. & J. Gallo Winery.

Continue reading at AdAge.com