Hasta La Creative!

Fox News and MSNBC are finishing the month of May in a dogfight for the viewers advertisers prize most.

Rupert Murdoch’s Fox News, which contributes an estimated 20% of 21st Century Fox Inc.’s profits, continues to get the biggest audience overall by far, according to Nielsen research cited by the network. But the bulk of those viewers are older and considered less lucrative to advertisers. MSNBC’s Rachel Maddow was the top draw at 9 p.m. among viewers ages 25 to 54 for the third straight month, and her network won that demographic in primetime on weeknights for the first time since 2000.

Fox still won in all age groups for the full week including Saturdays and Sundays.

Continue reading at AdAge.com