This Startup's Expansion Could Pave the Way for More Innovative Retail
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As consumers grow weary of basic stores, one modernized retail concept is sailing forwardwith the help of a ferry motor.
The New Stand, the 18-month-old shop developed by Mother New York co-founder Andrew Deitchman, is planning an expansion beyond its stationary stores into New York City’s new ferry fleet. Earlier this year, the New Stand signed a six-year contract with ferry operator Hornblower Cruises & Events to open 90-square-foot concession-type stores on all 20 boatsthe first two, servicing the Rockaways and East River, will begin running on Monday.
The new locations will sell refreshments like cold-brew coffee, wine, beer and liquor, as well as sandwiches from trendy New York brands. The best part for the retailer thoughit has a captive audience that can’t go anywhere.
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