Apr
26
Mobile Ad Revenue Surpasses TV and Desktop for the First Time
Posted in: Uncategorized
Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.
Although it marks eight consecutive record breaking years, the IAB’s report represents the first time mobile has overtaken desktop as well as TV ad spend.
Here are five takeaways from this year’s report.
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