Apr
25
Coach Picks UM as Media Agency of Record
Posted in: Uncategorized
Coach, the 76-year-old fashion brand in the midst of a brand overhaul, has chosen UM as its global media agency of record.
UM, part of IPG Mediabrands, will handle media buying and planning services for Coach for markets across North America and Asia, following an account review that began last year. Coach declined to name its prior media agency but it’s believed OMD handled the brand at least in the U.S.
“We are excited to see the media integration and creativity that they can bring in support of our global brand transformation,” Coach Chief Marketing Officer Carlos Becil said in a statement.
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