The CEO of WPP China Is Stepping Down to Run Her Own Startup Incubator
Posted in: Uncategorized
Bessie Lee, the CEO of WPP China, is resigning to focus full-time on a company she founded, a startup incubator and early-stage venture fund investing in areas like mobile advertising, big data, analytics and social media.
Lee founded China-based Withinlink in 2015 and has been splitting her time 60-40 between WPP and her entrepreneurial project. Withinlink recently closed an inaugural fund of 55 million yuan (about $8 million), with investors including media executives, wealthy individuals and government bodies.
WPP said Patrick Xu, the current CEO of GroupM China and a former marketer with Mondelez, P&G and Danone China, will add the WPP CEO job to his role starting May 2, after Lee’s departure. WPP also has a China country chairman, veteran adman TB Song.
Post a Comment