Publicis Groupe Creates Country President Role, Starting in France
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In the latest step in an ongoing restructuring, Publicis Groupe is creating a country president role, starting with France, where Agathe Bousquet joins from rival Havas to lead all four Publicis divisions.
Ms. Bousquet, who is currently chair and CEO of Havas Worldwide Paris, will take on the newly-created position of president of Publicis Groupe in France, leading Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health in that country. (The four global divisions were created in late 2015. Publicis Communications, for instance, includes the creative agency networks like Saatchi & Saatchi, Leo Burnett and Publicis, and is headed by Arthur Sadoun).
More countries are set to follow. Ms. Bousquet starts on Sept. 1, and once she has established a method of working across the French operations, Publicis Groupe hopes to appoint other executives to take on the position of president in other markets.
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