Hasta La Creative!

Since 2014, race car driver Danica Patrick has worked with Aspen Dental to shine spotlight on oral health across a multitude of channels. This February, Aspen Dental became lead sponsor for Patrick and the No. 10 Team, as well as the official dentist of NASCAR. Following on the heels of that announcement, CP+B Miami is launching a new spot with Patrick at the wheel, reminding people that Aspen Dental has their back. The spot shows that when there’s an amazing team behind you, it feels like you can take anything on – even racing a stock car at 200 mph on a speedway while sipping an iced coffee.