Tuesday Morning Stir
Posted in: Uncategorized-Los Angeles independent agency Mistress continues the campaign it launched for Discover Los Angeles in February with “#EveryoneIsWelcome” (video above).
-BBDO Atlanta hired Craig Miller as group creative director and Marc Calamia as head of integrated production.
-Last month, Cutwater launched a “#StrengthHasNoGender” campaign for Brawny featuring a woman on the brand’s packaging in place of the usual bulky lumberjack. For the next phase of the effort, Ellen is getting in on the action.
-Pandora’s in-house team launched a digital and OOH campaign with production and media help from DigitasLBi.
-W+K global CCO Colleen DeCourcy argues that great creative needs to be risky. How many clients will read her post?
-A shocking survey found that consumers think pre-roll ads are “least interruptive” because they were totally going to watch the whole thing anyway.
-Fitzgerald & Co hired Greg Shumchenia as strategy director.
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