Hasta La Creative!

Attempting to speak with someone who’s fluent in martech is not easy.

For starters there is the jargon, a miasma of buzzwords and phrases. You might, in the very same sentence, encounter both “holistic consumer experience” and “tag management system.” Although smiling and nodding does help, trying to make sense of what they actually mean is far more effective.

In short, the idea behind martech goes like this: Today’s consumers are empowered and demand more from the brands they engage with. Marketers want to meet these expectations — they really do! — but doing so requires a deep understanding, or one-to-one relationship, of who they are and how they engage with them.

Continue reading at AdAge.com